What We Do
We work with you throughout the life cycle of your program, using valuable metrics to refine our strategies for the biggest impact and a continuous return on your investment.
Once we determine the level of involvement you need from us, we create a program that may include any combination of tactics from media relations, to digital marketing and social media, to events and speaking engagements. This mix is ever-changing.
Our Services
Integrated Communications Planning
We provide clarity, consistency and maximum impact by mapping a strategic path across multiple disciplines.
Target Audience Identification
Campaign Development + Measurement
Marketing Communications Planning + Budgeting
Market Research + Analysis
CONTENT DEVELOPMENT +
STRATEGY
We craft powerful and engaging content that helps tell your story.
Story Creation
Key Message Development
Copywriting (Articles, Blogs, News + Announcements)
Visual Storytelling (Infographics, Videos + Other Multimedia)
PUBLIC RELATIONS
We keep you top-of-mind and establish your authority among top influencers.
Media Relations (Editorial Outreach + Placement)
Thought Leadership Program Development
Media Training + Interview Guidance
Press Event Coordination + Implementation
Press Material Development + Dissemination
Crisis Communications Planning + Support
Brand Positioning +
Management
We define and refine your brand by demonstrating the values that make you distinct.
Brand Identity Development
Competitive Research + Analysis
Image + Reputation Management
Company Messaging Development
Collateral Materials Creation
Digital Marketing +
Social Media
We help you leverage the power of digital and social media to reach your audiences and further your business goals.
Social Media Management + Strategy
Audience + Influencer Research
Website Analysis + Support
Search Engine Optimization (SEO)
Email Marketing Strategy + Implementation
Video + Multimedia Program Development
Partnerships, Sponsorships +
Paid Media
We work with you to determine the paid opportunities that provide the greatest return on your investment.
Conference Research + Support
Speaking Engagement Sourcing + Placement
Brand Journalism Programming
Media Buying
Our KnownFormula
Though we love crafting tailored marketing communications programs from scratch, we also realize that not everyone needs the works.
You might only need a targeted strategy you can hand over to your in-house team to implement, or maybe you just want to get a big announcement out the door and off your plate.
That’s why we developed the KnownFormula, a streamlined offering that delivers you the tools you need to get your project done from start to finish, and counseling from our team to ensure it goes off without a hitch.